CEO & FOUNDER
Hello, welcome to our website!
I am Jose Luis Perez, an engineer who, for 20 years, grew a thriving communications company, and successfully sold it, looking for a change of direction in my life.
I get around my city by electric bicycle, because I find it absurd to carry two tons of iron and plastics from one place to another, with the stiffness, discomfort and waste of time that this imposes. Let alone if, in addition, the car burns fossil fuels, and generates CO2, pollution, dirt and noise, causing great inconvenience to others that they do not have to bear
At the end of 2019, and after many trips testing electric scooters, from one side of the city to the other, I could see that something was wrong. The models available are quite basic, with a low level of comfort and safety, do not incorporate driving assistance systems, are aesthetically very simple, with little personality, and are aimed at low-cost markets. There are also more expensive scooters, but then they are whims aimed at a world of youth competition, where what is imposed is an exaggerated and absurd power capacity, acceleration and speed, with unmanageable weights. And they have even worse aesthetics.
I began to see, clearly, that it was necessary to design and build a radically different, more elegant, personal electric vehicle that could transport us, with great comfort and safety, to a work meeting or a private party, well dressed and with perfect tranquility, proud to know that we were driving a serious vehicle. At the same time, I also saw that such a vehicle should incorporate all the technology that would make it safer, more comfortable and more useful, including image recognition and AI. In short, I envisioned the vehicle I wanted to find that didn’t exist.
From the dream I quickly moved on to the business plan. I surrounded myself with excellent designers, mechanical engineers, electronics and software engineers, specialists in carbon fiber and state-of-the-art technical materials, machining and production experts, and corporate financial advisors. We formed a compact and cohesive team, in which we all pursued unwavering goals: reliability, safety, quality, good taste and technology. That’s the word: our vehicle had to be exclusive.
And we have succeeded. The initial dream has become a passion.
The splendor of the city is waiting for you. Get to know it now on our website.